Eric Wittlake

What would you add? >> 10 #B2B Marketing Lessons From Mom

Marketing technology: suite, platform, or portfolio? via @chiefmartec

There are no traffic jams on the extra mile. 3 benefits of marketing g.l.u.e via @9INCHmarketing

What happened to the rest of marketing? RT @jonmiller: Today Marketo is now a "Social Marketing Automation" company. #MUS12

Sad that this is a "want", not an assumption! RT @eeestep: @jbecher wants marketing to be "business-relevant" #sds12

RT @BrennerMichael: Is influence the #Moneyball of #Marketing? via @Forbes

Miss #B2Bchat? Full transcript is available here: Thanks to @hashtracking for the full report!

@MaureenB2B reviewing #b2bchat transcript. It's notable that you don't remember the 70's. Maybe hazy? cc @dannyhanssel

@b2b_chat Thanks all for a great chat. Fun time and great ideas tonight. Good to roll up our sleeves! #b2bchat

@sandyhubbard It wasn't a particularly a goal, but it is a good place for followup. A number of folks here are active on G+ #b2bchat

@sandyhubbard Thanks, and thank you for joining! Appreciated your contribution, always good to win someone back for the week. :-) #b2bchat

@MaureenB2B Loyalty. Loyalty. Loyalty. #b2bchat

@HeinzMarketing Come July, you will be VERY GLAD you are in Seattle, not Arizona. ;-) #sds12

@beleslie @jblock @matthewpaper Yes, mobile first. Fun exercise: how will our questions change? #sds12

#sds12 Twitter stats via @hashtracking: 8.6 mm impressions and 4,000 tweets from 549 contributors.

@the_hekler Traffic and volume measurements bias marketers to early stage. Measurement, not mapping, is the root of this problem. #sds12

@eeestep How much of that is search versus a new "inbound" focus? #benchmarkdata #sds12

Wow. RT @eeestep: by 2015 inbound will be 50-65% of demand creation budget #benchmarkdata #sds12

Interesting >> Can Anyone Read the Writing on Your Blog? via @jeffbullas

Blogging 101: A Blog is really like a Movie [commented] via @arkarthick

@3D_EXHIBITS @deancruse @JavierTedesco @JenKaneCo @ioninteractive @NolanMatthew @Thepriyalparikh @SteVorley @PegFitzpatrick TY 4 blog RTs!!

3 Ways to Get Blog Content When You're Strapped for Time via @pushingsocial

@Ckochster How is SAP treating you? Missing the blog updates, hope it is a sign all is even better on the corp front!

How to Grow a Spectacular Blog Even if You Have A Day Job via @pushingsocial

For #sds12: 3 reasons I like the new Sirius #B2B waterfall (and quick list of the new acronyms)

@cfhosford Nice quotes on the new demand waterfall. Thanks for covering, wish I was there this year.

@eMusing Emma, I used your waterfall image in a post this morning, it was a great capture. If you are interested:

The New Sirius Decisions Waterfall (+ recap of the new #B2B marketing acronyms) #sds12

@cahidalgo Agree. But I didn't need a new waterfall to know that... What's the big point I'm missing? #sds12

New waterfall requires measuring different lead types.. wasn't that always the SD recommendation though? #sds12 #followingfromafar

Agreed. RT @albertsmit: #B2Bchat #b2b A3 #IBM have created great content marketing program: IBM Institute for Business Value. Works!

Is Your #B2B Marketing Content Turning Away Prospects? Review of new research #contentmarketing

Content Marketing Strategy: No More Solutioning Please! Inspire Us Instead via @donfperkins

Four Ways Content Marketing Builds on Thought Leadership via @jeffbullas

Why Your Content Sucks (and Unconventional Advice for Fixing It) #b2b #contentmarketing

Has "content" become such a broad term that it isn't useful anymore? web copy, presentation, case, video... #contentmarketing